Why do I need a website?

A Scenario:

Picture this, you’re a mobile coffee company who hires out their services for venues. You tell your potential customer that they can find more information and book by messaging you through your Instagram or Facebook page. This does a couple of things in the mind of customers. 

  1. Why does this business not have a website if they are legitimate? Are they lazy? Do they not care enough about what they do?
  2. I’d feel much better being able to book via their website, and see more information on their business without having to go through my personal social media.
  3. A website shows me that they’ve gone to the effort of being online, a Facebook or social media page is free and is no risk to businesses who are not serious about what they do.
  4. I’d rather find a business with an online presence, it shows me that they’re serious about being seen, and care about showing customers what they do.

Important points:

  • Over 78% of people will find another business when searching online if that business has no website attributed to it.
  • Creates a presence. Who knows about your business? Where can potential customers and clients go to learn more? Your website can help establish your business, communicate your brand value proposition and it can convey a high degree of professionalism. It also extends your reach to anyone in the country.
  • Helps build trust. New clients and customers might want to know about your business history, your expertise and your specialisation.
  • Gets you listed on search engines. Build your website incorporating search engine optimisation (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.
  • Points of contact. Your website provides customers an easy way to contact you and learn more about your products, services and business. It also creates a sense of comfort should they have any issues in future, they know where to find you again to get in touch.
  • Sell products. If your business sells products in the day and over the counter, you can extend these sales way past the door closing times, meaning you can increase your profits even when the high street store is closed.
  • Customer convenience. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales. 

Still not sure? Get in touch and let's have an informal chat.